Brain Buying: Neuromarketing, Neurofinance

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34 thoughts on “Brain Buying: Neuromarketing, Neurofinance

  1. Behavioral economics researchers have established that consumer decision making is more intuitive and emotionally-based, and not rational, as considered by traditional economists (Vogrincic-Haselbacher, Krueger, Lurger, Dinslaken, Anslinger, Caks, Florack, Brohmer, & Athenstaedt, 2021).

    Vogrincic-Haselbacher, C., Krueger, J. I., Lurger, B., Dinslaken, I., Anslinger, J., Caks, F., Florack, A., Brohmer, H., & Athenstaedt, U. (2021). Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2021.642641

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